Spring is a great time to reach out to your clients, and many of them will be starting their spring/summer promotions. One of the most effective ways for you to assist them with this is by your reaching out to them with your proper marketing materials.
Your Business Cards
It may be time for you to re-visit your business cards. If you have been using the same style for years, they may need a new look. There has been a lot of new technology introduced to the print industry that has taken business cards to another level. You can portray through your business cards that you are keeping up with the times.
Although we live in a digital world, there is still an important place for stationery to be used as part of your marketing materials. Anytime you have to do any business correspondence, it should be done on the proper letterhead and delivered in the appropriate envelopes. Anything that is going to portray your business should be comprised of the best quality.
If you want to scale up your business, then one of the most effective ways to do this is through the presentation. Presentation folders allow you to provide your clients with multiple forms of marketing materials. These are very effective for allowing you to showcase your other marketing materials such as your business card, introductory letter, and your company brochures. If these are not attractive, then they are not going to excite the recipient about what they contain on the inside.
These can be the resource for informing your clients about what you have to offer in a much more detailed way. They provide the opportunity for you to highlight the most important aspects of your business. It is not uncommon when talking to clients to get caught up in the conversation and to forget about some of the important points that you want to make them aware of. When they have a hard copy of what you are about in their hands, they will be able to access it at any time.
Postcards provide the golden opportunity for delivering a direct message. Many clients will indeed access the website of a business. However, when they do, it is often because they are looking for specific information. They may not see a specific message that a business wants to deliver. A postcard solves this problem. It deals with one message without any distractions.
Getting yourself set up with your marketing materials is going to allow you to promote a marketing campaign that is effective and in turn will encourage your clients to do the same.
Now Is The Time To Take Action
You want to get your marketing materials into the hands of your customers now before your competition does. Give us a call here at Gold Image Printing, 323.938.4262, so we can get your print marketing materials ready for you so you can scale up your business.